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Skillshare

How to Create a Successful Website Design & SEO Business for 2023

via Skillshare

Overview

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DON'T MISS PART 6 — HOW TO SERVE CLIENTS — TO LEARN HOW TO EARN, SERVE & MAINTAIN CLIENTS FOR YOUR WEB DESIGN BUSINESS

Welcome to this exciting learning opportunity! I’m Leighton, your webmaster. I’ve devoted over 15 years to designing and developing hundreds of websites for reputable businesses across the globe. Commitment to quality has earned me over 100 5-star reviews.

Now, I’m offering you my secrets. Let me share the unique expertise, tips, insights and best practices I’ve learned while owning a successful web design business.

But why web design? What’s the appeal of this type of business? Are you interested in:

  • Financial freedom?

  • Freedom to work from anywhere in the world?

  • Freedom to set your own schedule?

  • Freedom to choose whom you work with?

Yes, there are tons of benefits to embracing this industry, and these particular lessons will teach you:

  1. Visually Designing & Developing Websites Using WordPress and the Divi Theme

  2. Building a One-Page Website

  3. Building a Multi-Page Website

  4. Building an eCommerce Website with WordPress and WooCommerce

  5. Building Mobile-Friendly, Responsive Websites

  6. Where to Find Design Inspiration

  7. Where to Find Image Assets

  8. The Best Adobe Design Software

Basically, you’ll learn the solid foundation you need to start running a successful web design business. I don’t believe in guarantees. I don’t believe in get-rich-quick schemes. But I do believe in honesty and hard work, and with the knowledge from this course, in tandem with a solid work ethic, you can reap the benefits of this wonderful business. I’ve seen the potential first-hand. Let me help you.

I promise to teach you these practical, actionable concepts in a fun and engaging way. Each lesson will have opportunities to “pause and do something" and the all-important homework, where you can put these lessons into action!

Let’s get started!

Software and Services for Success:

Web Hosting and Divi are required in this course, since we will be using these when teaching you how to build a website. We recommend building your website while watching this course. You can utilize any hosting services you want, but IONOS and Cloudways are the ones we recommend if you aren't already invested in another provider. We also require WordPress, which is free, but it must be installed on your own paid hosting server.

  • Adobe Software
  • GoDaddy Domains
  • IONOS Hosting Servers
  • Cloudways Managed Cloud Hosting
  • Divi WordPress Theme
  • Moo Business Cards

(The links above take you to the services referenced in various lessons. These are the services we have been using since 2006 and highly recommend in this course. Clicking through our affiliate link is optional. We will receive a small commission, but this is a nice way to be kind to your webmaster! These are the best services we could possibly recommend in their respected fields. Please enjoy!)

Syllabus

  • Introduction
  • PART 1: Fundamentals of Web Design
  • Coding
  • Domains
  • Hosting
  • Emails
  • SSL Security
  • WordPress
  • Divi Theme
  • PART 2: How to Build a Website
  • Building a Website Visually
  • Building One-Page Sites
  • Building Multi-Page Sites
  • Building eCommerce Sites
  • Building Mobile-Friendly Sites
  • Where to Find Design Inspiration
  • Image Assets
  • Adobe Software
  • Child Themes
  • Advanced Concepts - CSS
  • Advanced Concepts - Speed & Performance
  • Advanced Concepts - Cache, CDN, Minification
  • Advanced Concepts - Email Deliverability
  • PART 3: How to Build a Brand
  • Building Your Brand
  • Building Your Brand's Website
  • Promoting Your Brand
  • PART 4: Search Engine Optimization
  • On-Site SEO
  • Off-Site SEO
  • SEO as a Business
  • PART 5: Website Maintenance Plans
  • Maintenance Services: Hosting
  • Maintenance Services: Management
  • Maintenance Services: Site Updates
  • Maintenance Services: Security
  • Selling Your Website Maintenance Plan
  • PART 6: How to Serve Clients
  • Earning Clients
  • Interviewing Clients
  • Quoting Websites
  • Proposals & Contracts
  • Invoices & Taxes
  • Onboarding Clients
  • Designing & Developing Websites
  • Polishing & Launching Websites
  • Maintaining Clients
  • PART 7: Conclusions & Takeaways
  • 10 Key Takeaways for Success
  • 10 Things I Wish I Knew Starting Out in Business
  • 10 Things to Avoid as a Web Design Business

Taught by

Leighton Smith

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