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Skillshare

Google Ads Masterclass (AdWords) | Digital Marketing

via Skillshare

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Overview

Google Ads Masterclass, welcome to the class!

By the end of the class, you will have complete mastery of Google Ads, feeling totally comfortable creating super optimized ads and campaigns that work in the real world.

What you will learn: 

  • Search Ads campaigns

  • Display Ads campaigns

  • Super optimized YouTube Ads

  • How to optimize your Google Ads campaign

  • How to plan irresistible Google Ads.

  • You will learn to pick the best keywords for your business and optimize your target audience for better results.

  • Ad Extensions

  • Automatic bidding strategies.

  • And how to optimize your ads by increasing your click rates by up to 30%.

  • Google Shopping Ads.

  • PPC strategies (Pay Per Click).

  • Google Ads is formerly known as Google Adwords.

  • And finally, we're going to work with Remarketing on Google Ads, which is one of the most powerful tools we have today in digital marketing, and you can start using it today.

Syllabus

  • Welcome to the Google Ads Masterclass
  • What is Google Ads and why is it important to you?
  • Creating your account on Google Ads step by step
  • Exploring the Google Ads interface and identifying key points
  • Setting up your Google Ads Billing options
  • The Top 3 Elements of Your Campaigns
  • What are keywords and why are they essential?
  • Finding top keywords for your business with Google Keyword Planner
  • How do you decide which keywords to target for your ads?
  • Mastering the Structure of Google Ads Campaigns
  • Creating a plan for super optimized campaigns
  • How to plan a super optimized and irresistible Ad
  • What are Search Ads on Google Ads
  • Setting up the Search campaign on Google Ads
  • Setting up the Ads group on Google Ads
  • Creating optimized Google Search Ads
  • Managing campaigns created on Google Ads
  • What are Display Ads on Google Ads
  • Creating professional images for your Google Ads Display Ads
  • Creating the Google Display Ad Campaign
  • Creating optimized Display Ad on Google
  • What are YouTube ads and why they are important for your business
  • Creating a Google Ads Video campaign
  • Setting up the Google Ads Video ad group
  • Creating optimized YouTube video ads
  • Optimizing ads with ad extensions on Google Ads
  • Important information about Google Ads Extensions
  • Selecting the right ad extension for your business
  • Ad Extensions - SiteLinks
  • Ad Extensions - Callout
  • Ad Extensions - Structured Snippets
  • Ad Extensions - Call Extension
  • Ad Extensions - Lead Extension
  • Ad Extensions - Location Extension
  • Ad Extensions - Price Extension
  • Ad Extensions - Promotion Extensions
  • Analyzing the performance of your Ad Extensions
  • What Conversions are and why they are important for your business
  • Conversion Rate and Cost per Conversion on Google Ads
  • Creating and configuring conversions on Google Ads
  • Installing Google Ads Tag code on your website for conversions
  • Creating and setting up Google Ads Call conversions
  • How Google Ads auction works
  • Manual bids vs automatic bids
  • Types of bids on Google Ads
  • Increasing your bids to specific locations on Google Ads
  • Raising your bids for specific devices on Google Ads
  • Setting days and hours to show your ads on Google Ads
  • What is remarketing and why it's important for your business
  • Defining target audience sources for remarketing on Google Ads
  • Remarketing on your website- Creating a list of people who visited your website
  • YouTube Remarketing- Creating List of People Who Have Viewed Your Videos on YouTube
  • Creating an Optimized Remarketing Campaign on Google Ads
  • Reports on Google Ads
  • Creating your Custom Reports on Google Ads
  • Report Submitting Reports Automatic to you via email
  • Contacting Google Ads Support
  • Final Project

Taught by

Diego Davila

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