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Skillshare

Getting Started with Twitter for Business

via Skillshare

Overview

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Using Twitter strategically can have exponential effects on your business – growing your customer base, amplifying your marketing reach, and building your brand in a way that truly impacts your bottom line.

Drawing from experiences with thousands of small business owners and entrepreneurs, Twitter’s Marketing Manager (and the voice of @TwitterBusiness), Sandra Vega, has just the class for you.

In this 35-minute class packed with strategy, tips, and insider data, you’ll learn:

  • How to get started – setting up an effective profile to represent your brand
  • How to grow your following and interact with customers online
  • What to Tweet – getting creative with your marketing content
  • When to Tweet – best practices around timing and frequency
  • Measuring your results to gauge what works best

If you’re a business owner or marketer looking to grow your brand and customer base through social media, this class is a perfect place to learn straight from the source.

Syllabus

  • Introduction
  • Twitter Profile Best Practices
  • Grow & Engage With Your Followers
  • What to Tweet as a Business
  • When to Tweet: Timing & Frequency
  • Measuring Success with Analytics
  • Why Twitter?
  • Conclusion

Taught by

Sandra Vega

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