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Skillshare

Email Lists for Creative Entrepreneurs: Lead Magnets, Email Funnels, & Content Guidance

via Skillshare

Overview

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Let’s talk about email. The words "you need an email list” have been thrown at us so much that it’s probably the #1 thing we know we need to do for our business to thrive, BUT that’s about ALL we hear about it. We don’t have information that we actually NEED that will help guide us into HOW we should be doing this. That’s where I’m gonna fill the gap with this class. 

The one and only thing you can truly own is your email list. Your subscribers jump on board with you with intent to invest in YOU. That investment might be their attention, it might be through monetization, but most importantly at the end of the day, it’s direct access to people. Those people are powerful parts of your own network.

Convinced yet? This class is going to dive deep into how you can build an organic email list by:

  1. Creating unique-to-you, high-converting lead magnets

  2. We'll walk through the process of your very own nurture sequence

  3. We'll explore email funnels and the psychology behind them

  4. You'll discover the best value to add to your emails to maintain a loyal readership

  5. You'll be confident sending emails with optimal subject lines for high open rates

  6. and more...

The class includes a full workbook that you can download under the project section so you can curate building your email list that will be high performing for your unique offering, as there isn't a linear path across industries. You want to make this experience as unique to your brand, or personal brand, as possible. I can't wait to help your email list grow!

Download your guide here!

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Syllabus

  • Introduction: Why You Need an Email List
  • The #1 Mistake People Make
  • Questions You Must Ask
  • High Converting Lead Magnets
  • What to Include in YOUR Emails
  • Open Rates & Click Rates
  • Winning Subject Lines
  • Working in Segments
  • My Favorite Email Provider + FULL Walk Through
  • Nurture Sequences & Funnels
  • What is YOUR Offer?
  • Surveying Your Audience
  • Next Steps

Taught by

Peggy Dean

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