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Skillshare

Digital Marketing: Copywriting & Blogging

via Skillshare

Overview

Learn the basics of copywriting with this Digital Marketing Mini Course!

  • Understand the differences between copywriting & blogging
  • Know what A.I.D.A.R. stands for, and how it helps you
  • Learn 10 commandments for copywriting
  • Write better headlines and articles
  • Optimize your website's SEO

This digital marketing course is perfect for anyone with a business that sells products online (or offline!). Copywriting is important not just on your website, but on social media, content platforms like YouTube, and in you advertising.

Enroll now to learn more!

Syllabus

  • Copywriting vs. Blogging
  • A.I.D.A.
  • Case Study - Sales Page
  • 10 Commandments of Copywriting
  • Write Better Headlines
  • Write Better Articles
  • Optimize Your Website SEO

Taught by

Phil Ebiner

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