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Skillshare

Build a Successful Digital Product Shop on Etsy

via Skillshare

Overview

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Welcome to your step-by-step guide to building and growing your own digital product business on Etsy!

Designers, artists, and creative types all have specialized skills that are valuable. But how can you grow your business without sacrificing more time for client projects? By creating digital products, of course!

In this actionable course, you’ll learn the tried-and-true techniques of running this specialized type of store from the owner of three successful digital product shops on Etsy.

You’ll learn all about…

  • How to research current design trends and apply them to your products
  • The right number of products to have ready at launch (and how to make this easy)
  • How to do keyword research and use keywords accurately in your listing
  • What to include in your product descriptions
  • How to organize your design files to keep your deliverables easy to access
  • How to create awesome product images for digital products
  • Pricing strategies and tiers for different product offerings

And much more!

Whether you’re an Etsy newbie or an experienced store owner looking to pivot, this course will put you on the path to running a flourishing digital product business in no time.

Syllabus

  • Introduction
  • Assess Your Skills & Build Samples
  • Finding Inspiration
  • Making & Testing Prototypes
  • Licenses & Copyright
  • Keyword Research
  • Building Your Product Base
  • Setting Up Your Shop
  • Listing Essentials
  • Product Photos and Mockups
  • Marketing Beyond Keywords
  • Social Media For Your Shop
  • Beyond Etsy

Taught by

Rebecca Wilson

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