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Bitesized Branding: Define Your Audience

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Overview

In the second of the Bitesized Branding classes we are going to look really closely at defining your target market, your perfect customer or client... this will help you with every part of your business and brand. 

We will complete 3 exercises before collating all those into a simple paragraph describing your perfect customer. 

Syllabus

  • Introduction
  • Importance of figuring out your target market
  • Exercise 1 - Customer specifics
  • Exercise 2 - Dinner date
  • Exercise 3 - Visual moodboards
  • Final deliverable and next steps

Taught by

Faye Brown

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