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How to Set up Facebook Pixel

Coursera Project Network via Coursera

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Overview

Facebook Pixel allows you to connect your website or landing page to your Facebook account. You can take specific pages or actions that people take on your page to create new ads for those people. You can also optimize your ads for conversions based on the settings you provide. In this project you will set up your Facebook Pixel account and learn about the benefits.

Syllabus

  • Project Overview
    • In this project, you will set up your Facebook Pixel account and learn about the benefits. You will take specific pages or actions that people take on your page to create new ads for those people.

Taught by

Heidi Barker

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