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Semrush Academy

Technical SEO course with Bastian Grimm

via Semrush Academy

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Overview

Class Central Exclusive

Semrush is offering a 14-day FREE trial.
Get a comprehensive and detailed overview of technical SEO.

Whether you’ve just started doing SEO and need to familiarize yourself with technical SEO or you want to gain greater expertise in a specific technical SEO topic, this course is definitely for you. If you work as a consultant or agency side handling technical SEO topics, you should join the course to gain an understanding of technical concepts and learn how to avoid any potential issues.

Take your technical SEO knowledge to new heights with this completely FREE course from Semrush, covering crawling and indexation, HTTP response codes, international SEO and more.

Syllabus

  • Introduction to internal linking and accessibility of content
  • Google's Mobile First Indexing Intro
  • Prioritization and relevancy
  • Seasonality, link hubs, multiple linking, nofollow
  • XML sitemaps
  • Introduction to crawl budget optimization
  • The crawler landscape
  • User-Agents / Reverse-DNS
  • Robots.txt
  • Robots Meta tags
  • Canonical tags
  • Strategic crawl management
  • Faceted Navigation / PRG
  • Pagination
  • X-robots header
  • Introduction to HTTP header fields & response codes
  • 3XX: redirects (301 vs. 302, redirect chains)
  • 4XX: client-side error handling (404 vs. 410, etc.)
  • 5XX: server-side error handling and maintenance (incl. retry-after header)
  • Intro to log file auditing
  • Log file auditing tools & their differences
  • Log file auditing reports
  • Overlaying crawl & log file data for better results
  • Introduction and multi-/international domain setups
  • Geo redirects & CDNs
  • Hreflang setup
  • Intro to web performance optimization, Metrics / Measurements / Tools
  • Site Speed Basics: Client-side
  • Site Speed Basics: Server-side
  • HTTPS, SSL, and HTTP/2
  • Advanced site speed optimization: images, custom fonts, CRP
  • Structured Data / schema.org
  • Accelerated Mobile Pages
  • JavaScript SEO Basics
  • Congratulations!
    • Congratulations!

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Semrush Academy

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