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Semrush Academy

How to Get More Customers with Your Small Business Website with Wes McDowell

via Semrush Academy

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Overview

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Learn how to create content for web pages that will be most important for SEO and customer conversions in this free course designed for small businesses.This course is designed for small businesses, but any digital marketer can benefit from this material. The content outlines the crucial elements to include on your website to connect more effectively with prospects and turn them into dedicated customers. Inside the course you’ll find: video tutorials, step-by-step frames and processes, and practical tips.Learn how to create content for web pages that will be most important for SEO and customer conversions in this free course designed for small businesses.

Syllabus

  • The Important Roles of SEO and Persuasion on Your Website
    • In this lesson, you'll learn about the two most important factors to be thinking about when planning a new website for your business.
  • Creating a Persuasive Page Your Customers Will Love
    • In this lesson, Wes walks you step-by-step through the process of creating content for the pages that will be the most important for your SEO and your customer conversions.
  • Uncovering Your Most Profitable Keywords
    • In this lesson, Wes explains how to find the right keywords that will be the most profitable for your business.
  • Layering Your Keywords
    • In this lesson, you'll learn how to layer your keywords into the pages you've created in a natural, easy to read way.
  • Supercharge Your SERP Listing
    • In this lesson, Wes shows you how to strategically balance keywords and persuasive messaging when optimizing your pages' meta title and description.

Taught by

Wes McDowell

Reviews

5.0 rating, based on 2 Class Central reviews

Start your review of How to Get More Customers with Your Small Business Website with Wes McDowell

  • Profile image for Jude-Daniel Chidiadi
    Jude-Daniel Chidiadi @judechidiadi
    I recently completed the "How to Get More Customers with Your Small Business Website" course with Wes McDowell via Semrush Academy, and it was truly enlightening. Wes's insights into optimizing website performance and increasing customer engagement…
  • Anonymous
    I recently completed the "How to Get More Customers with Your Small Business Website" course with Wes McDowell via Semrush Academy, and it was truly enlightening. Wes's insights into optimizing website performance and increasing customer engagement…
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