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Semrush Academy

GA4 for SEO - How data helps businesses grow with Jeff Sauer

via Semrush Academy

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Overview

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Gain a thorough understanding of what GA4 has to offer so you can deliver better experiences and drive results.The course is designed for businesses in any industry looking to better understand GA4 and improve strategies for growth.



Content includes a straightforward approach to GA4 so you can confidently use this tool to improve marketing strategies and experience business growth.Get to know GA4 so you can improve the customer journey and accelerate your business growth.

Syllabus

  • Introduction - Course Overview and What You’ll Learn
    • In this lesson, you’ll gain a better understanding of GA4 and discover why migrating to Google Analytics’ new website tracking software should be a top priority.
  • Starting fresh with GA4 (and why we needed this change)
    • In this lesson, you’ll learn why a fresh start was needed with Google Analytics and how GA4 is an opportunity to bring your analytics into the future.
  • A strategic, 5 minute approach to measurement
    • In this lesson, Jeff walks through his quick approach to measuring data strategically so you know exactly what to look for without any confusion.
  • Do these 5 things to get the most out of GA4
    • In this lesson, Jeff shares the 5 of the most valuable features of GA4 so your data collection and analysis is seamless and convenient.
  • Linking GA4 with Google Search Console (with free checklist)
    • In this lesson, you’ll learn the exact steps you need to take to link your GA4 with Google Search Console, plus you’ll receive a free checklist to make it easier after the course.
  • How to make GA4 work for SEO
    • In this lesson, Jeff walks you through the various ways to use GA4 for all your SEO and reporting needs.
  • Advanced SEO Reporting (what’s there, what isn’t)
    • In this lesson, you’ll learn how to track the effectiveness of your SEO strategies including how users behave on your website, which site content has the highest engagement, top traffic referrals, and more.
  • Building a GA4 SEO Dashboard in Google Data Studio (with free template)
    • In this lesson, Jeff takes you step-by-step through building an SEO dashboard in Google Data Studio so you don’t miss any important details.
  • Comparing your GA4 traffic with Semrush Traffic Analytics
    • In this lesson, Jeff shows you how to compare data from two web tracking tools so you have the most data possible to make strategic decisions for your company moving forward.
  • Unlocking the Power of GA4
    • In this lesson, Jeff compiles everything you have learned in the previous lessons and summarizes exactly what is needed to get started with GA4.

Taught by

Jeff Sauer

Reviews

5.0 rating, based on 2 Class Central reviews

Start your review of GA4 for SEO - How data helps businesses grow with Jeff Sauer

  • Anonymous
    Great content, very practical and easy to understand. I would recommend this course to anyone. What I liked the most is that this course have supportive material included.
  • Profile image for Prasad N
    Prasad N
    Very useful and simple to comprehend content. The fact that this course includes supplemental material is what I appreciated the best.
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