Advanced Competitive Research Practices with Semrush

Overview

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Learn advanced competitive research techniques.

If you’re looking for ways to boost your profitability and learn how to use advanced techniques to make your competitor analysis work harder for you and your business, this is the course for you.

Learn advanced competitive research techniques to help build profitability by leveraging Semrush's toolkit.

Syllabus

Media Buying Powered by Competitive Intelligence

You will learn how to use Semrush tools to inform media-buying decisions, including how to determine where your most profitable placements are, which channel is right for you, and how to audit your competitors and learn from what they're doing.

Affiliate Marketing

You will find out how to qualify potential affiliate partners using competitor referrals and backlinks, and how to determine if an affiliate is a good fit for your brand using Market Explorer.

Developing a Go-to-Market Strategy Powered by Competitive Intelligence

Navah will teach you what a go-to-market strategy is, the key things to consider and understand about your market before diving in, and why a Brand Monitoring project is a good idea. You'll also learn why it's important to use native language and local dialect to maximize your success.