Designing Business Models for the Digital Economy

Overview

This course focuses on Business Model Innovation (BMI) in the context of the digital economy. It covers the motivation and relevance of BMI and guides you through a full iteration cycle. You will analyze specific elements of your business model, challenge it, and test assumptions with customers. You will then select the most appropriate business model. The course includes an applied example from SAP and features guest speakers and experts from SAP explaining how they apply BMI in different areas.

Syllabus

Welcome to the course

Introduction to the course
Why embrace Business Model Innovation?
Downloads

Introduction to Business Model Innovation

Introduction to Week 1
Introduction to Business Model Innovation (BMI) and SAP
Introduction to Business Model Innovation (BMI) and SAP
BMI Input - Introduction
BMI Input - Introduction
BMI Applied - Introduction
BMI Applied - Introduction
Assignment Week 1
End of Week 1
Additional Material Week 1
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Business Model Baseline

Introduction to Week 2
Luka Mucic on Business Model Innovation
Luka Mucic on Business Model Innovation
Introduction to Baseline
Introduction to Baseline
Input - Baseline
Input - Baseline
Applied - Baseline
Applied - Baseline
Assignment Week 2
End of Week 2
Additional Material Week 2
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Analyze & Improve your business model

Introduction to Week 3
BMI Input - Analyze & Improve
BMI Input - Analyze & Improve
BMI Applied - Analyze & Improve
BMI Applied - Analyze & Improve
Assignment Week 3
End of Week 3
Additional Material Week 3
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Challenge & Change your business model

Introduction to Week 4
Introduction to Challenge & Change
Introduction to Challenge & Change
BMI Input - Challenge & Change
BMI Input - Challenge & Change
BMI Applied - Challenge & Change
BMI Applied - Challenge & Change
Assignment Week 4
End of Week 4
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Test & Verify your business model with Minimum Viable Products (MVP)

Introduction to Week 5
Introduction to Test & Verify with MVP
Introduction to Test & Verify with MVP
BMI Input - Test & Verify with MVP
BMI Input - Test & Verify with MVP
BMI Applied - Test & Verify with MVP
BMI Applied - Test & Verify with MVP
Assignment Week 5
End of Week 5
Additional Material Week 5
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Evaluate & Decide on your business model

Introduction to Week 6
Introduction to Evaluate & Decide
Introduction to Evaluate & Decide
BMI Input - Evaluate & Decide
BMI Input - Evaluate & Decide
BMI Applied - Evaluate & Decide
BMI Applied - Evaluate & Decide
Assignment Week 6
End of Week 6
Additional Material Week 6
Downloads

Taught by

Tobias Schimmer, Uli Eisert and Julia Doll

Reviews

1.0 rating, based on 1 Class Central review

Start your review of Designing Business Models for the Digital Economy

Dimitrios Tosidis @dtosidis

I took the course in the Q2 of 2017. It was a great course. Great team collaboration, feedback from SAP people, real business case, many professional management templates, a great experience! I recommend it to whoever is interested in innovation management and not only.

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