Explore the different types of fashion advertising
Advertising is essential in the fashion industry but there are many ethical issues to navigate in order to successfully, and legally, promote and sell fashion products.
On this two-week course, you’ll delve into the advertising, promotion, and selling practices within the fashion industry. You’ll explore the various types of advertising used in fashion to help you understand what makes an ethical advertisement.
Next, you’ll uncover the selling decisions, practices, and professional ethics involved in the fashion industry to discover how to achieve optimal outcomes for both the buyer and seller.
Unpack unethical advertising in the fashion industry
Through examples of controversial advertising, you’ll learn how to distinguish between unethical and illegal advertising.
With this knowledge, you’ll know how to avoid them in your own practice.
Explore professional ethics in fashion sales
You’ll delve into the important factors and ethical issues surrounding fashion sales transactions and how this might impact sales personnel and the sale itself.
Within this, you’ll explore common consumer complaints to understand how to promote a positive relationship between buyer and seller.
Learn from the experts at Bloomsbury Academic
To further your understanding of the importance of the sales transaction, you’ll identify the key components of relationship selling. You’ll also explore the professional organisations available to educate and assist sales professionals in their role.
With the expertise of Bloomsbury Academic, you’ll finish the course with the knowledge of ethical advertising. You’ll also have the understanding of the guidelines for writing an effective code of conduct for sales professionals to help achieve a better relationship between buyer and seller.
This course is designed for anyone interested in the fashion industry and how ethics dictate its practices.
It will be particularly useful for those in a fashion advertising role or those who work in retail as you learn from top authors V. Ann Paulins and Julie L. Hillery.
