Prerequisite: Elementary Algebra or equivalent or appropriate math placement as determined by the PC Multiple Measures Process. Total lecture 54 hours. This introductory economics course focuses on economic choices at the individual, firm, and industry levels. Topics include scarcity, supply and demand, market equilibrium, elasticity, production and cost theory, market structures, specialization and trade, factor markets, and market failure. This course is required of all business administration majors. C-ID ECON 201 (A/CSU/UC) PC-Area 4; CSU-D2; IGETC-4B