perform an A/B Test for an ad campaign using python

By the end of this project, you will be able to apply statistics to perform an A/B Test for an ad campaign using python. A/B Testing is widely used by digital marketing agencies as it is the most effective mean to determine the best content to convert visits into sign-ups and purchases. Throughout the project, you will be able to set up hypothesis testing to advise a digital marketing agency that designed a new ad for their client on whether they should go for the new ad or not.

Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.