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Graphic Design

via BBC Maestro

Overview

Join Paula as she takes you into her studio and shares the secrets behind her highly successful design career.
  • Explore the principles of graphic design
  • Deconstruct iconic examples of Paula’s work from The Met to Microsoft
  • Master typography like a pro
  • Get the best from client and team collaboration
  • Create a compelling portfolio to land your dream job
  • Learn what makes visual branding impactful

Syllabus

  • Graphic Design Introduction
  • Introduction to Graphic Design 101
  • Origins of Type
  • Crests, Flags, Symbols and Logos
  • Type!
  • Editorial Design
  • Word and Image: 1800s – 1940s
  • Word and Image: 1950s – Present
  • Logos from Everywhere
  • From Sketch to Finish: Introduction
  • From Sketch to Finish: Citibank
  • From Sketch to Finish: The Met Opera & New York City Ballet
  • From Sketch to Finish: Windows 8
  • From Sketch to Finish: Berkely Rep & Landmark Cinemas
  • From Sketch to Finish: The New School and The Quad Cinema
  • Environmental Design
  • Case Studies in Environmental Design
  • Film Titles and Animation
  • Film Titles and Animation Inspirations
  • Film Titles and Animation in Practice
  • Conclusion

Taught by

Paula Scher

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