In this course, you will learn how to communicate using common organizational language, concepts, and frameworks useful for decision-making and problem-solving. The professional business skills related to business concepts and language gained through this course will help you to succeed working in any organization.
Overview
Syllabus
- Course Introduction & Module 1 - Business Strategy I
- This module starts with a course introduction, then you will learn about mission, vision and values and their role in overall strategy landscape. You will learn about the VARS framework for analyzing business models and SWOT framework for understanding the fit and coherence of business strategy.
- Module 2 - Business Strategy II
- This module brings together the internal and external aspects of strategic analysis to formulate an overall strategy for the firm. You will learn about the two main “generic strategies” that businesses can pursue, which can be complemented by broad or narrow scope to yield four key types of strategic positioning. You will also learn about “dual” strategies and why and how a firm's strategy must be adapted to strategically renew its positioning.
- Module 3 - Marketing and Managing Innovation
- In this module, you will learn to define "marketing." You will explore consumer needs and see how marketing plays a role in value creation through researching and satisfying of these customer needs. You will also learn about the different stages of the product life cycle.
- Module 4 - Accounting Fundamentals and Performance Measurement
- In this module, you will learn about the fundamentals of accounting. First, you will explore key aspects of financial accounting, including the different perspectives that can be adopted about the financial position and performance of the organization via the firm's financial statements. Then, you will consider a non-financial perspective of the firm's position and performance via non-financial performance measures.
- Module 5 - Fundamentals of Business Analytics
- Your mind is the most important tool. Prepare your mind by learning about various mindsets and terms for approaching business analytic problems.
- Module 6 - Communicating with Data
- This module, will help you earn the foundation needed to become a good data communicator and will walk you through various methods to access data. You will also be introduced to frameworks that help guide digital marketing analysis and their importance to data visualization. Finally, you will learn an approach to finding patterns in data through visualization and a framework that will help analysts effectively plan for data collection, analysis, and, ultimately, visualization.
Taught by
Gies College of Business, University of Illinois
