Explore the unique challenges and strategies of marketing intangible offerings in this 3-week course on services marketing. Delve into the concept of "selling the invisible" as you learn how to effectively promote and differentiate service-based products in a competitive marketplace. Gain insights into customer expectations, service quality management, and the importance of building strong relationships in the service industry. Discover techniques for creating tangible cues, managing service encounters, and developing pricing strategies specific to services. By the end of the course, acquire practical skills to design and implement successful marketing campaigns for service-oriented businesses across various sectors.
Overview
Taught by
Betina Crooks
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Reviews
3.8 rating, based on 5 Class Central reviews
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This was a somewhat easy course. I found that promoting a product and creating positive advertising to be very fulfilling. I now know how to sell a product enticingly.
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Interesting and informative - worth my time - plan to have pencil and paper handy for notes - I will dig deeper into the subject and this is a good start.
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