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This free course, Estimating the cost of equity, looks at how to estimate the cost of equity using the dividend valuation model (DVM) and the capital asset pricing model (CAPM), and how to evaluate the use of the DVM and the CAPM from a financial and strategic perspective. It then explores the implications regarding selection of the inputs to the DVM and CAPM and assesses the implications of using the beta measure in the CAPM.