This free online course, Contemporary issuesin managing, introduces three contemporary approaches (managing through organisational culture, managing through internal marketing, and managing through collective leadership). These approaches require you to think critically and challenge ideas and received wisdom. Traditionally, managing was born out of what Knights and Willmott (2012) call ‘direct control’ (Taylorism), where ‘foremen’ and supervisors were employed to watch staff at all times. In contemporary times, both coercion and direct supervision are still both used, but less often because other methods are also available. These different techniques are seductive because they entice employees to overwork by insinuating that being part of the organisation is like belonging to ‘a family’ where commitment is high, and identity becomes hugely dependant on ‘loving their job’.
Overview
Syllabus
- Introduction
- Learning outcomes
- Session 1: Managing through organisational culture
- 1.1 The five major cultural practices
- 1.2 Organizational culture act as a mechanism of control
- 1.3 Session 1 quiz
- Session 2: Managing through internal marketing
- 2.1 Internal marketing plan
- Information gathering and researching
- Segmentation and targeting
- Identifying and building a relationship
- Development of internal products
- Communication
- 2.2 Internal marketing cycle
- 2.3 Session 2 quiz
- Session 3: Managing through collective leadership
- Benefits of collective leadership
- 3.2 Drawbacks of collective leadership
- Music improvisation and Collective Leadership
- 3.3 Facilitating collective leadership
- 3.4 Using collective leadership for problem-solving
- 3.5 Session 3 quiz
- Conclusion
- References
- Acknowledgements
