This free course, Business communication: writing a SWOT analysis, is designed to develop your writing skills for business. You will be taken step by step through the process of writing a SWOT analysis, with clear advice on selecting key information from a case study text, making concise notes, choosing an appropriate structure and using language effectively. You will learn how to write a formal report including recommendations, based on a case study analysis of the British company, Brompton Bicycle.
Overview
Syllabus
- Introduction
- Learning outcomes
- 1 What is a SWOT analysis?
- 1 What is a SWOT analysis?
- 2 What is a case study?
- 2 What is a case study?
- 3 The SWOT framework
- 3 The SWOT framework
- 4 Looking at a SWOT analysis report
- 4 Looking at a SWOT analysis report
- 4.1 Read the report
- 4.2 Focus on the language of SWOT analysis
- 5 Understanding an assignment title
- 5 Understanding an assignment title
- 6 Identifying strengths, weaknesses, opportunities and threats
- 6 Identifying strengths, weaknesses, opportunities and threats
- 6.1 Gathering information from a source
- 6.2 Considering information from different sources
- 7 Filling in the SWOT table
- 7 Filling in the SWOT table
- 7.1 Identifying strengths and weaknesses
- 7.2 Making concise notes
- 7.3 Describing opportunities and threats
- 7.4 Using your own words
- 8 Structuring a paragraph
- 8 Structuring a paragraph
- 8.1 Ordering information
- 8.2 How to structure a paragraph
- 8.3 From source to notes to paragraph
- 8.4 Write your own paragraph
- 9 Michael’s SWOT analysis of Brompton Bicycle
- 9 Michael’s SWOT analysis of Brompton Bicycle
- 9.1 Arranging the report into paragraphs
- 9.2 Guiding your reader
- 9.3 Making recommendations
- Conclusion
- References
- Acknowledgements
