In this hands-on training workshop, learn how to effectively use YouTube for social media marketing and develop a successful business content strategy. This workshop covers all aspects of video-based social media marketing, from creating a channel and editing content to monetization and using Shopify with YouTube.
Overview
Syllabus
Introduction to YouTube
- Introduction to YouTube
- History of YouTubeÂ
- YouTube What's New
- Creating a channel
Developing a Strategy for Video Content
- Establish goals
- Define success metricsÂ
- Analyze the competitionÂ
- Develop target audience
- Research trends and topicsÂ
Creating Successful Content for YouTube
- Find a theme for your content
- Introduction to vlogging
- Story building and development
- Creating playlists
Editing Content for YouTube
- Using YouTube Studio
- Editing captions and titles for SEO
- Editing content in YouTube Studio
- The importance of thumbnails
Monetization and Paid Advertising
- Ad creation best practices
- Ad analytics
- Adding monetization
- Video insights
How to use Shopify with YouTube
- Reasons to use Shopify
- Introduction to Shopify
- Create collections
- Manage shop across platforms
- Showcase brand and products
Taught by
Nicole McCullum, J.J. Coleman, and Dan Rodney
