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Modernizing Retail and Ecommerce Solutions with Google Cloud

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Overview

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In this course, you will learn about the various services Google Cloud offers for modernizing retail applications and infrastructure. Through a series of lecture content and hands-on labs, you will gain practical experience deploying cutting-edge retail and ecommerce solutions on Google Cloud.

Syllabus

Google Cloud in the Retail and Ecommerce Industry

Module 1 Overview
Why Google Cloud for retail
Google Cloud retail solutions and services
Google Cloud AI and ML capabilities
Google Cloud integrations
Using Google Cloud for new priorities in retail
Using Google Cloud to solve for the future of retail
Customer story - Lowes
Case study - Carrefour
Module 1 Quiz

Deploying a Retail Application on Google Cloud

Module 2 Overview
Architecting an ecommerce application on Google Cloud
Compute Engine overview
Compute options
Common Compute Engine actions
Managed instance groups
Autoscaling and health checks
Overview of HTTP(S) load balancing
HTTP(S) load balancing
Hosting a Web App on Google Cloud Using Compute Engine

Scaling and Automating Retail Application Infrastructure

Module 3 Overview
Scaling and automating retail infrastructure
Introduction to Containers
Containers and Container Images
Introduction to Kubernetes
Introduction to Google Kubernetes Engine
Services and scaling
A note about Services
Kubernetes Deployments
Ways to Create Deployments
Managing Deployments
Updating Deployments
Blue-Green Deployments
Canary Deployments
Deploy, Scale, and Update Your Website on Google Kubernetes Engine

Managing and Analyzing Ecommerce Data

Module 4 Overview
Introduction to the Google Analytics ecommerce dataset
Common data exploration techniques
Query basics
Filters, aggregates, and duplicates
Data types, date functions, and NULLs
Ingesting New Datasets into BigQuery

Extracting, Transforming, and Loading Ecommerce Data

Module 5 Overview
Managing and extracting value from your retail and ecommerce data
Dataprep
Dataprep
Dataprep in the real world
Cleaning retail and marketing data with Cloud Dataprep
Introduction to lab 5
Exploring and Creating an Ecommerce Analytics Pipeline with Cloud Dataprep v1.5

Predicting Customer Behavior with Machine Learning on Google Cloud

Module 6 Overview
The importance of machine learning and AI for retail
Introduction to BigQuery ML
Training an ML model using BigQuery ML
BigQuery ML supported models
BigQuery ML hyperparameter tuning
Predict Visitor Purchases with a Classification Model in BigQuery ML

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