Former Starbucks CEO Howard Schultz rose from a childhood in public housing to leading a company that revolutionized the way the world drinks coffee. With no formal business education, he relied on his values while growing a 13-store chain into a global brand with more than 250,000 employees. In his 90-minute video series, Howard shares what he’s learned about business leadership and being an entrepreneur.
Overview
Syllabus
- Jump In
- Howard Schultz didn’t have an MBA or an Ivy League degree, but he had a dream of building an enduring company. He tells you how to face self-doubt when starting your journey as an entrepreneur.
- Values and Profits Are Not Enemies
- Howard shares the origin story of Starbucks, and how he built a company where values and profit are not in conflict.
- Be Curious
- Learn why intellectual curiosity, learning on the job, and finding a mentor are important for every entrepreneur.
- Don't Pioneer. Disrupt.
- Howard shares his thoughts on a question he gets from entrepreneurs: Should I disrupt an existing category or start a new one?
- Focus and Get in the Mud
- Learn why leaders of every organization must establish priorities and understand the intricacies of their business.
- Find the Right Investors
- Howard shares his advice on how to find the right investors for your business and what to communicate to a potential investor.
- Coffee Break
- Take a coffee break with Howard as he teaches you how he makes his favorite French press coffee.
- Overinvest in Culture
- Howard defines what culture means to him and ways to maintain a healthy balance.
- Hire a Values-Based Team
- Your primary job as CEO will be to hire a team that shares your values. Howard shares his approach to accomplishing this.
- Don't Manage. Lead.
- People don’t want to be managed. Howard gives advice on how to effectively lead your team.
- Cannibalize Yourself
- Howard shares ways to stay ahead of the competition by cannibalizing your core business.
- Real Leadership: What Do You Do in Crisis?
- Hear how Howard led Starbucks through a crisis in 2008, and why it’s important to earn success everyday.
- Onward
- Howard gives you parting advice on knowing when is the right time to make the leap and start your business.
Taught by
Howard Schultz
