Master Digital Marketing Strategy

Overview

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Gain in-demand digital skills as you start your career in digital marketing

Achieve a competitive edge as you build your knowledge and learn up-to-date skills in the changing digital marketing landscape.

Syllabus

Courses under this program:
Course 1: Master Digital Marketing: Introduction to Marketing
-Boost your marketing skills as you explore the rise of the digital landscape and what makes an effective marketing strategy.

Course 2: Master Digital Marketing: Marketing Fundamentals
-Learn how to optimise your customer’s journey as they move through the sales funnel with these effective marketing tactics.

Course 3: Master Digital Marketing: The Marketing Mix
-Get your brand or product seen as you learn how to include a pricing strategy, promotional mix, and more in your marketing.

Course 4: Master Digital Marketing: Marketing Strategy
-Develop a marketing mix strategy that aligns with your business objectives, positioning, and target audience.