Writing with Impact

Introduction

• Strong writing, for big results

1. What Is Writing with Impact?

• Impact requires purpose
• Examples of writing with impact
• Three top tips for writing with impact

2. Learning about Your Readers

• Seeing through readers' eyes
• Using high-context language
• Responding to what readers want

3. Understanding How People Read

• Go where the eyes are
• Directing the eye with page elements
• Grabbing readers' first five seconds

4. Write Short

• Getting to the point
• Shortening each sentence
• Managing paragraph lengths

5. Write Clear

• Bringing out your voice
• Sticking to one idea at a time
• Untangling (and subverting) grammar

6. Write Right

• Exploiting the power of verbs
• Using sentence rhythm for effect
• Matching style to genre

Conclusion

• Strategies to keep improving your writing