Learn how to write impactful case studies that highlight the success your customer achieved when they used your product, solution or service.
Overview
Syllabus
Introduction
- Case studies: Tell your success story
- What is a case study?
- How case studies are used
- Examples of case studies
- Narrowing your audience
- Matters of format and style
- Elements of a case study
- Interviewing the subject
- Extracting and organizing quotes
- Writing the case study
- Incorporating other elements
- Managing the review process
- Next steps
Taught by
Tom Geller
