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LinkedIn Learning

WordPress: SEO

via LinkedIn Learning

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Overview

Drive more visitors to your WordPress site by performing search engine optimization, or SEO, with the help of two powerful plugins: Yoast SEO and the All in One SEO Pack.

Syllabus

Introduction
  • Reach customers with SEO
  • What you should know
1. SEO Principles
  • Fundamentals of SEO
  • Keyword strategies
  • SEO factors outside of WordPress
  • SEO factors inside WordPress
  • Speeding up your site
  • Build for the mobile index
2. SEO All in One Pack
  • Install and activate All in One SEO Pack
  • Complete Welcome Wizard
  • Add SEO info for posts and pages
  • Add focus key phrase
  • Add XML sitemaps
  • Add social meta
  • Pro features
3. WordPress SEO by Yoast
  • Install and activate Yoast SEO
  • Import SEO content
  • Configuration workout and initial setup
  • Add SEO info to posts and pages
  • Improve posts with the Yoast SEO optimizer
  • Add social info to posts and pages
4. WordPress SEO by Yoast Settings
  • Bulk edit posts and pages
  • Configure search appearance
  • ConfigureXML sitemaps
  • Verify Google Search Console
  • Redirect URLs automatically
  • Yoast Premium plugins
  • Build a reusable import file
Conclusion
  • Optimize your posts

Taught by

Patrick Rauland

Reviews

4.7 rating at LinkedIn Learning based on 507 ratings

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