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LinkedIn Learning

Using Video to Convey Your Passion and Personality

via LinkedIn Learning

Overview

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Uncover your on-camera presence with media expert and on-camera personality Lucy Norris. Learn how to be authentic and convey your passion and personality.

Syllabus

1. Video is Your Future
  • Why video is vital to your success
  • The facts and trends: Video is a must-have
2. How to Use Video to Drive Brand Awareness
  • Various video options
  • What will work and won’t work
3. Mastering Powerful Speaking Skills
  • Bringing the brand to life with video
  • Eight common mistakes when creating video
  • Insider secrets that can transform your videos
4. Body Language
  • Standing and movement
  • Use of hands and powerful gestures
  • Sitting and breathing
5. Look Good, Feel Good
  • Clothes and makeup
  • Voice and delivery
  • Get the support you need for success
6. Creating a Strategy for Your Content
  • Become an authentic storyteller
7. Press Interviews—Delivering a Masterful Interview on Camera
  • Before the interview
  • During the interview
8. Live and Recorded Videos
  • Finding the right talent
  • Dry runs make technology
  • Ways to surprise and delight your audience
  • Hold Q&A sessions and events and have fun
9. Best Practices for Under 30 Seconds
  • Storytelling tips: Remember to tell a story and stay relevant
  • Give away information
  • Use the first three seconds wisely: Integrate marketing campaigns
10. The Ins and Outs When It Comes to the Technical Stuff
  • Getting started
  • The essentials for creating on a budget
11. Content’s the Boss: Here’s How to Deliver It
  • Mapping the content
  • Shooting the basics
12. Editing
  • The essentials and preferred programs
Conclusion
  • Wrap-up

Taught by

genConnectU

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4.4 rating at LinkedIn Learning based on 39 ratings

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