Explore over 50 core design concepts, from the 80/20 rule to storytelling, all based on Will Lidwell's landmark design books, Universal Principles of Design.
Overview
Syllabus
Introduction
- Welcome
- Aesthetic-usability effect
- Affordances
- Consistency
- Errors
- Feedback loops
- Flow
- Forgiveness
- Hick’s law
- Mental Models
- Performance Load
- Alignment
- Face-ism Ratio
- Figure ground
- Five Hat Racks
- Golden ratio
- Legibility
- Orientation Sensitivity
- Progressive subtraction
- Crowd intelligence
- Design by committee
- Desire Lines
- Feature Creep
- Garbage in, garbage out
- Iteration
- KISS
- Redundancy
- Root cause
- Satisficing
- The 80/20 rule
- Factors of safety
- Flexibility Trade-Offs
- MAYA
- Modularity
- Paradox of unanimity
- Scaling fallacy
- Selection bias
- Sunk-cost effect
- Weakest link
- Black effects
- White effects
- Red effects
- Green effects
- Yellow effects
- Blue effects
- Archetypes
- Baby-face bias
- Gloss bias
- MAFA
- Savanna preference
- Supernormal stimuli
- Top-Down Lighting Bias
- Waist-to-hip ratio
- Cognitive dissonance
- Expectation effects
- Five tenets of queuing
- Freeze-Flight-Fight-Forfeit
- IKEA effect
- Left-digit effect
- Nudge
- Shaping
- Storytelling
- Zeigarnik effect
Taught by
Jill Butler and William Lidwell
