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LinkedIn Learning

The Data Science of Experimental Design

via LinkedIn Learning

Overview

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Learn how to design an A/B test for a web page, run the test, analyze the data, and make decisions based on the results of the test.

Syllabus

Introduction
  • Conducting an experiment online
  • What you should know
1. Introduction to Experimental Testing
  • Experiment is a type of study
  • Features of an experiment
  • Circumstances for experimental testing
  • When not to do an experiment
  • Systems ready for experimental testing
  • Comparability of experimental conditions
2. Defining Conversions
  • Trying to increase conversions
  • Different types of conversions
  • Case definition of conversion
  • Measuring a conversion
  • Considering time period for conversions
  • Rates versus frequencies of conversions
3. Defining Conversion Rates
  • Identify and prioritize conversions
  • Operationalize counting conversions
  • Document conversion case definitions
  • Brainstorm denominators
  • False positives and negatives
  • Document denominators
  • Determine time frames
4. Baseline Descriptive Analyses
  • Baseline time-series analyses
  • Data handling
  • Baseline results as a guide
  • Thinking about increasing conversions
  • Strategies to increase conversions
  • Planning a campaign
5. Designing the Experiment
  • Designing the test
  • Testing the implementation
  • Choosing a test statistic
  • Choosing the chi-squared test
  • Chi-squared test in Excel
6. Sample Size and Statistics
  • Installing G*Power
  • Using G*Power
  • Sample size simulation
  • Planning the timeline
  • Stratified analysis
  • Conditional tests
7. Analyzing and Interpreting the Data
  • Overall analysis approach
  • Time-series analysis
  • Chi-squared analysis
  • Interpretation
Conclusion and Next Steps
  • What actions can we take?
  • Report writing

Taught by

Monika Wahi

Reviews

4.5 rating at LinkedIn Learning based on 275 ratings

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