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LinkedIn Learning

The Business of Songwriting: First Steps

via LinkedIn Learning

Overview

Get started in the business of songwriting. Learn about all of the major organizations, rights, and procedures that songwriters have to deal with in the music business.

Syllabus

Introduction
  • Welcome
1. Understanding Performance and Mechanical Rights
  • What is a split letter?
  • Copyrighting your original songs
  • What is a performance rights organization (PRO)?
  • Registering a song with a PRO
  • What is a music publisher?
  • SoundExchange
  • Who is Harry Fox?
  • Understanding mechanical rights, master recording, and synch licenses
2. Self-Distribution and Promotion
  • Being a do-it-yourself (DIY) musician
  • Setting up digital and physical distribution of your music
  • Direct-to-fan connection with Topspin, Bandcamp, and ReverbNation
  • Manufacturing physical copies of your music
  • Selling your music using Square Register and Reader
  • The importance of your website
  • Social promotion
  • Maintaining a mailing list
  • The importance of video and a YouTube presence
  • Music placement
  • Who's on your team?
Conclusion
  • What's next?

Taught by

Garrick Chow

Reviews

4.8 rating at LinkedIn Learning based on 93 ratings

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