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Storytelling for Recruiting and Employee Retention

via LinkedIn Learning

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Overview

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Find out how you can use storytelling as a tool to recruit and retain great employees.

Syllabus

Introduction

Why storytelling is your best recruiting and retention tool

1. Types of Recruiting and Retention Stories

A founding story
The "why I came here" story
The "why I don't leave" story
Company benefits
Passion for the work
Inspire and motivate
Cultures and values story
The "why I lead the way I do" story

2. Tips to Craft and Deliver Recruiting and Retention Stories

Story structure
Emotional engagement
Surprise endings

Conclusion

Start gathering your stories

Taught by

Paul A. Smith

Reviews

4.7 rating at LinkedIn Learning based on 524 ratings

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