Bring the art of storytelling into your designs. Learn how to borrow the tricks writers, filmmakers, and advertisers use to tell great stories and apply them to graphic design.
Overview
Syllabus
Introduction
- Welcome
- Storytelling in a visual profession
- What stories are, and why we respond to them
- Connect with your audience
- Stimulate emotion
- Worth a thousand words?
- Story structure
- Who is the protagonist?
- What is the story problem?
- The element of surprise
- Symbolism
- Iconography and logos
- Color and mood
- Composition
- Do it with style
- Typography
- Putting it all together
- Researching the audience and the client
- Using personas
- Coming up with story concepts
- The creative brief
- Wrapping up
Taught by
Stacey Williams-Ng
