Social Selling Foundations

Introduction

• Social media for sales success

1. Create a Professional Online Brand

• A customer-centric social selling profile
• Using content to expand your reach and visibility
• Creating original content

2. Target and Find the Right Buyers

• Mapping out your ideal prospect
• Finding those ideal prospects

3. Understand What Your Buyer Values

• Knowing when a prospect is ready to buy
• Leveraging insights to get your foot in the door

4. Engage in a Personalized Way

• Reaching out to prospects directly
• Growing your network
• Common mistakes in growing your network
• How to ask for an introduction

5. Making Social Selling a Success

• Maintaining your sales network
• Measuring social selling success
• Social selling tools

Conclusion

• Next steps