Get a thorough introduction to the role of video in social media marketing campaigns, as well as how to best leverage video in your overall content strategy.
Overview
Syllabus
Introduction
- Social media marketing with video
- Video's role in social media marketing
- Video and the marketing funnel
- The five Ws of video content strategy
- Strategies to make your video stand out
- Repurposing video to maximize impact
- Craft your rally cry with a brand anthem video
- Communicate with punch with an explainer video
- Close the deal with a product video
- Teach with efficiency and engagement with a how-to video
- Leverage the power of personal stories with customer testimonials
- Double down on emotion and values with long-form content
- Go personal and unscripted with video interviews
- Inject personality into branding with vlogs
- Unleash the power of filmmaking with narrative content
- Peek behind the curtain with BTS and company culture videos
- Next steps
Taught by
Ashley Kennedy
