Help your business make the most of social media. Get tips for marketing and growing your personal brand on top social media platforms, including LinkedIn, Facebook, and Twitter.
Overview
Syllabus
Welcome
- Growing your business with social media
- What’s new and how to thrive digitally in 2019
- LinkedIn profile optimization tips
- Grow your network with LinkedIn Groups
- Use LinkedIn to become a better thought leader
- How to find key prospects with LinkedIn search
- Keys for writing the perfect LinkedIn InMail
- How often you should post on social media
- Personal branding must-haves to build your influence
- Facebook marketing: How the algorithm works
- Content Facebook’s algorithm gives preferential treatment to
- Decide between Instagram and Snapchat for business
- Engage influencers, advocates, and customers of competitors
- Strategies to boost organic Facebook reach and engagement
- Storytelling/Humanizing a brand in the age of AI and bots
- An easy hack to reclaim lost fans on Facebook
- Engagement secrets used by the world’s most famous creators
- Building a Messenger chatbot in minutes
- How to run targeted Facebook ads for your business
- How to optimize your YouTube videos to gain views
- Steps to get your first 10k subscribers on YouTube
- Strategies to build your influence and presence on Twitter
- Tools to grow followers and engagement on Instagram
- The differences between Facebook Live and Facebook Stories
- How to find work as a freelancer on social media
- When and where to add hashtags
- Next steps
Taught by
Carlos Gil
