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LinkedIn Learning

Social Media Marketing Strategy: TikTok and Instagram Reels

via LinkedIn Learning

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Overview

Learn how to produce high-performing short videos for TikTok and Instagram Reels to boost your social media marketing campaigns.

Syllabus

Introduction
  • Build a social strategy for TikTok and Reels
1. Short-Form Video in Today's Marketing Landscape
  • Modern digital marketing strategies
  • The role of short-form video in social media marketing
  • Techniques to create strong short-form video
  • Digging deeper: TikTok
  • Digging deeper: Instagram Reels
2. Effective Marketing Strategies for TikTok Videos
  • Top strategies for creating effective TikToks
  • Understanding the TikTok algorithm
  • Using hashtags effectively
  • Capitalizing on trends and challenges
  • Leveraging influencers
  • Creating ads
  • Using other TikTok tools and techniques
3. Effective Marketing Strategies for Instagram Reels
  • Connections between Reels and TikTok strategies
  • Understanding the unique selling points of Instagram Reels
Conclusion
  • Implementing your social strategy for TikTok and Reels

Taught by

Ashley Kennedy

Reviews

4.7 rating at LinkedIn Learning based on 2167 ratings

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