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Social Media Marketing Strategy: TikTok and Instagram Reels

via LinkedIn Learning

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Overview

Learn how to produce high-performing short videos for TikTok and Instagram Reels to boost your social media marketing campaigns.

Syllabus

Introduction

Build a social strategy for TikTok and Reels

1. Short-Form Video in Today's Marketing Landscape

Modern digital marketing strategies
The role of short-form video in social media marketing
Techniques to create strong short-form video
Digging deeper: TikTok
Digging deeper: Instagram Reels

2. Effective Marketing Strategies for TikTok Videos

Top strategies for creating effective TikToks
Understanding the TikTok algorithm
Using hashtags effectively
Capitalizing on trends and challenges
Leveraging influencers
Creating ads
Using other TikTok tools and techniques

3. Effective Marketing Strategies for Instagram Reels

Connections between Reels and TikTok strategies
Understanding the unique selling points of Instagram Reels

Conclusion

Implementing your social strategy for TikTok and Reels

Taught by

Ashley Kennedy

Reviews

4.7 rating at LinkedIn Learning based on 2167 ratings

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