Social Media for Leadership

Introduction

• Leadership on social media

1. Embracing Enterprise Social Media

• Humanize the organization
• Embrace the PR advantages
• Drive the industry
• Create a memorable brand
• Generate sales

2. Aligning with C-Suite Objectives

• Direct the narrative
• Express strong leadership
• Mitigate a crisis
• Showcase innovative expertise
• Resolve misconceptions

3. How Leaders Incorporate Social Media

• Identify goals for using social media
• Establish which themes to address
• Choosing the right channels and tools
• Be mindful of resource allocation
• Select a strategic engagement schedule
• Review results monthly

4. Sync with the Company's Social Media

• Promote your company's social posts
• Get promoted by the company's accounts
• Include your voice in company content

Conclusion

• Taking the lead on social media