SEO: Videos

Introduction

• Video marketing: powerful stuff
• The video marketing players
• Video in the sales cycle

1. Start with Keyword Research

• Keyword research
• Use a keyword research tool
• Organize keywords
• Keywords for video

2. Optimizing Video for Rankings

• Planning your videos with scripting for clicks and attention
• Integrate keywords into video titles, filenames, and descriptions
• Write effective titles
• Create playlists to increase retention
• Using subtitles to increase search engine optimization (SEO)
• Embed and optimize video on your website

3. Optimizing for Popularity

• The YouTube algorithm—the rich get richer
• Popularity factors in YouTube

4. Get More Clicks from Results

• Clicks and impressions click-through rate (CTR)
• Thumbnail: Always create custom thumbs
• Nail an introduction that suits your audience

5. Optimizing for Views

• Category: Increase views by getting in playlists and similar content
• Cards: Increase your engagement
• End screens: Cross-promote your content
• Retention: Don't lose your audience

6. Analytics and Measurement

• Watch time, views, and retention
• Demographics and traffic sources

Next Steps

• Next steps