Learn how to sell to tech buyers who make decisions quickly. Find out how to adapt to current trends, connect with key financial metrics, and break through clutter to get noticed.
Overview
Syllabus
Introduction
- Welcome
- What you should know before watching this course
- Understanding the tech landscape
- Tech jargon
- Key buyers in the tech world
- Adapting to today's trends
- Tech Funding 101
- Your customer's technology
- Using technology to communicate with the buyer
- Connecting to financial metrics
- Your client's competition
- Codifying value
- Pitch decks
- Proposals and contracts
- Keeping your sale intact
- Next steps
Taught by
Lisa Earle McLeod and Elizabeth (McLeod) Lotardo
