Learn how to increase your sales and your impact when selling into the healthcare industry.
Overview
Syllabus
Introduction
- Welcome
- What you should know
- Where do you fit in the world of healthcare?
- Customer intelligence: Identifying payer sources
- Understand the key metrics of your buyer
- Provider hot buttons
- Supplier hot buttons
- Get to the senior level
- Craft your narrative
- Codify your impact
- Address the care vs. cost debate
- Use case studies
- Trials
- Contracts
- Delivery
- Next steps
Taught by
Lisa Earle McLeod and Elizabeth (McLeod) Lotardo
