Running a Webinar or Event on Zoom, YouTube, or Facebook

Introduction

• Do you have a webinar coming up?
• What you should know before watching this course

1. The Role of Webinars (and Choosing the Right Platform)

• Educating an audience
• Creating action or conversion
• Key features in a webinar host
• Choosing a webinar host
• Comparing Zoom, YouTube, and Facebook for webinars and events

2. Organizing Your Webinar Content

• Outlining the webinar
• Writing promotional copy
• Integrating guest experts
• Planning for audience participation
• Inviting attendees to the webinar

3. Setting Up Your Presentation Computer

• Internet connection options
• Screen resolution choices
• Minimizing data transfer and interference
• Reducing audio interference
• Removing distractions and embarrassment
• Useful software for webcasting

4. Selecting a Microphone for a Webinar

• Selecting and using a headset microphone
• Selecting and using a desktop microphone
• Selecting and using a lavalier microphone
• Selecting and using a boom microphone

5. Selecting a Camera for a Webinar

• Using your built-in camera
• Selecting and using a USB camera
• Selecting and using a pro camera via Thunderbolt or USB3
• Adding a VR camera
• Adjusting camera controls

6. Strategies for Visuals

• Optimizing slides for a webinar
• Using compelling visuals
• Converting slides: PDF, JPEG, or PNG
• Organizing demonstration assets

7. Holding a Rehearsal

• Testing your connection speed
• Testing picture and sound
• Holding a rehearsal event

8. Going Live

• Mastering your webinar platform
• Monitoring on a second computer
• A checklist before going live

9. Running a Webinar or Event on Zoom

• Setting up the webinar on Zoom
• Running a webinar on Zoom
• Post-event options for Zoom webinars

10. Running a Webinar or Event on YouTube

• Setting up the webinar on YouTube
• Running a webinar on YouTube
• Post-event options for YouTube webinars or events

11. Running a Webinar or Event on Facebook

• Setting up the webinar on Facebook
• Running a webinar on Facebook
• Post-event options for Facebook webinars or events

Conclusion

• Next steps