Running a Professional Webinar

Welcome

• Welcome
• What you should know before watching this course

1. The Role of Webinars, and on Choosing the Right Platform

• Educating an audience
• Creating action or conversion
• Key features in a webinar hosting platform
• Choosing a webinar host

2. Organizing Your Webinar Content

• Outlining the webinar
• Writing promotional copy
• Integrating guest experts
• Planning for audience participation
• Inviting attendees to the webinar

3. Setting Up Your Presentation Computer

• Internet connection options
• Screen resolution choices
• Minimizing data transfer
• Reducing audio interference
• Removing distractions and embarrassment
• Live streaming tools

4. Selecting a Microphone for a Webinar

• Selecting and using a headset microphone
• Selecting and using a desktop microphone
• Selecting and using a lavaliere microphone
• Selecting and using a boom microphone
• Adding audio reinforcement

5. Selecting a Camera for a Webinar

• Using your built-in camera
• Selecting and using a USB camera
• Selecting and using a pro camera via Thunderbolt or USB 3
• Adding a VR camera
• Adjusting camera controls

6. Strategies for Visuals

• Optimizing slides for a webinar
• Using compelling visuals
• Converting slides: PDF, JPEG or PNG
• Uploading video to YouTube for a webinar
• Organizing demonstration assets

7. Holding a Rehearsal

• Testing your connection speed
• Testing picture and sound
• Holding a rehearsal event

8. Going Live

• Mastering your webinar platform
• Monitoring on a second computer
• A checklist before going live
• An overview of Facebook Live
• An overview of YouTube Live and Google Hangouts on Air

Conclusion

• Next steps