Running a Photography Business: The Basics

Introduction

• Welcome
• The skills you need to get the most out of this course
• What made you decide to be a professional photographer?

1. Defining Your Niche

• The hierarchy of why people hire a professional photographer
• Gauging your commitment
• Your core specialty for the foundation of your business

2. Niches vs. Skill Set

• Defining the specialties in professional photography
• Degree of difficulty in getting started in each specialty
• How to research and learn more about each specialty

3. Practice, Practice, Practice

• Practice doesn't make perfect: What if you're practicing it wrong?
• Building your portfolio and future galleries
• Family, friends, and model releases

4. Understanding the Industry

• Understanding the industry, manufacturers, and vendors
• Conventions, conferences, and workshops

5. Building Your Team, Reputation, and Brand

• Building your team
• Building your brand
• Building your reputation
• Your website
• Your blog

6. Building Your Network

• The importance of your network
• Cultivating your network

7. Getting Feedback—Outside Your Family!

• Contests, portfolio reviews, and local clubs
• Facebook forums, Instagram, and friends

8. Your Gear

• Know your gear
• Renting/leasing versus owning

9. Keeping Track of Your Costs

• The core costs of your business
• Don't forget the other costs of doing business

10. Keys to Success

• Know your audience
• The search for success

Conclusion

• Conclusion