Learn how to promote your design business. Discover the various ways to use self-promotion, both analog and digital, to stand out in today's competitive marketplace.
Running a Design Business: Self Promotion
This course may be unavailable.
Overview
Syllabus
Introduction
- Welcome
- Your identity and brand
- Image assets
- Image asset organization
- Project descriptions and language
- Your bio, CV, and headshot
- Brand and identity: Naming
- Brand and identity: Visual system
- Designers' websites
- Organization and site architecture
- Homepage
- Projects
- Making your website
- Print materials 101
- ID system
- Business cards
- Cards and postcards
- Thank-you
- Online presence overview
- Your blog
- Facebook, Twitter, and the social media world
- Getting published
- How to contact editors and authors
- AIGA and other design organizations
- Conferences and events
- Competitions and juries
- Speaking engagements
- Maintenance
- Next steps
Taught by
Sean Adams
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