Figure out what to charge for your design services, and learn how to set an hourly rate, create estimates, and make sure you get paid.
Overview
Syllabus
Introduction
- Welcome
- About the exercise files
- Attitudes about money
- Positioning yourself for success
- Ten factors to consider when pricing
- Four design pricing philosophies
- Introduction to pricing strategies
- Time-based pricing strategy
- Project-based pricing strategy
- Value-based pricing strategy
- Wild-card-based pricing strategy
- An introduction to developing an hourly rate
- Determining your rate based on freelancer needs
- Determining your rate based on design firm needs
- Determining your rate based on industry standards
- Determining your rate based on the marketplace
- Three types of estimates: Ballpark, budgetary, and definitive
- Two costs in estimates: Fees and expenses
- Breaking down a project for estimating
- Project P&Ls: Evaluating your estimates
- Challenge: Price this project
- Solution: Price this project
- Ten payment strategies
- Raising your rates and fees
- Winning the business
- Next steps
Taught by
Terry Lee Stone