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LinkedIn Learning

Running a Design Business: Pricing and Estimating

via LinkedIn Learning

Overview

Figure out what to charge for your design services, and learn how to set an hourly rate, create estimates, and make sure you get paid.

Syllabus

Introduction
  • Welcome
  • About the exercise files
1. Money and Attitude
  • Attitudes about money
  • Positioning yourself for success
2. Pricing Factors
  • Ten factors to consider when pricing
  • Four design pricing philosophies
3. Pricing Strategies
  • Introduction to pricing strategies
  • Time-based pricing strategy
  • Project-based pricing strategy
  • Value-based pricing strategy
  • Wild-card-based pricing strategy
4. Hourly Rates
  • An introduction to developing an hourly rate
  • Determining your rate based on freelancer needs
  • Determining your rate based on design firm needs
  • Determining your rate based on industry standards
  • Determining your rate based on the marketplace
5. Estimating a Project
  • Three types of estimates: Ballpark, budgetary, and definitive
  • Two costs in estimates: Fees and expenses
  • Breaking down a project for estimating
  • Project P&Ls: Evaluating your estimates
6. Pricing Challenge
  • Challenge: Price this project
  • Solution: Price this project
7. Clients and Money
  • Ten payment strategies
  • Raising your rates and fees
  • Winning the business
Conclusion
  • Next steps

Taught by

Terry Lee Stone

Reviews

4.8 rating at LinkedIn Learning based on 57 ratings

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