Reputation Risk Management

Overview

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Learn how to successfully manage your brand's reputation. Review key reputation risk management concepts and case studies, and discover how to mitigate a reputation crisis.

Syllabus

Introduction

Tackle your reputation risk head on

1. Reputation Risk Management 101

What is reputation risk?
Why reputation risk management matters
What impacts reputation?
Getting into a risk response mindset

2. Managing Reputation through an Incident

Create an incident response plan
Activate your incident response plan
Assess your incident response plan

3. Case Studies in Reputation Risk Management

Case study: United Airlines passenger incident, 2017
Case study: Equifax data breach, 2017
Case study: Starbucks kicks patrons out in Philadelphia, 2018

Conclusion

Next steps

Taught by

Lida Citroën

Reviews

4.7 rating at LinkedIn Learning based on 415 ratings

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Taught by

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