Remarketing Strategies with Google Ads and Analytics

Introduction

• Intro to remarketing for Google Ads and Analytics
• What you should know

1. How Remarketing Works and Audience Sources

• How remarketing works
• Best candidates for remarketing
• Popular remarketing audience sources

2. Strategies for Defining Audiences

• Strategies for ecommerce audiences
• Strategies for audiences to drive lead generation
• Remarketing strategies to support long sales cycles
• Audience segmentation strategies
• Using analytics to identify audiences

3. Set Your Campaigns Up for Success

• Risk-free audience testing (search)
• Determining micro-conversions to support the customer journey
• Align ads and content

4. Create Your Remarketing Audiences

• How to create custom audiences
• Create web-based audiences with Google Ads
• Create sudiences in Google Analytics

5. Measure Long-Term Performance

• Review campaign level data
• Use your audience report
• Get the most from your Google Analytics audience report

Conclusion

• Learn more about remarketing